American whiskey · at least 51% corn · minimum 40%

Bourbon

Vanilla, caramel and charred oak: bourbon gets its flavor from two rules that are stricter here than anywhere else. What exactly it is, which types exist, how to drink it and which glass goes with it.

American whiskeyAt least 51% cornNewly charred oakVanilla, caramel & oak
NIX18 - No under 18s, no alcohol
Bottle of Jim Beam White Label bourbon 70 cl
40–50%next to the bottles on this page
Brands

The best-known bourbon brands

All liquor brands →

Two names found in almost every bar: Kentucky's best-selling bourbon and the Tennessee whiskey that sits just outside the category.

Bottle of Jim Beam White Label bourbon 70 cl

Jim Beam

40% · Kentucky straight bourbon

In the hands of the same family from Clermont, Kentucky, since 1795. White Label is aged for four years and is the bourbon for cola, sours and juleps.

About Jim Beam →
Bottle of Jack Daniel's Old No. 7 70 cl

Jack Daniel's

40% · Tennessee whiskey

From Lynchburg, Tennessee, and formally not a bourbon: the distillate is first passed through sugar maple charcoal. Smoother and sweeter, and the best-known American whiskey in the world.

About Jack Daniel's →
More whisky?

Our whisky page compares all styles side by side, from Scotch malt to Japanese blend.

Everything about whisky →
All brands and flavors

Every bourbon listed by brand

All liquor brands →

2 brands and 9 flavors, each with its own page covering flavor, cocktails and the right glass.

Bottle of Jack Daniel's Old No. 7 70 cl

Jack Daniel's

40% · the original
About the brand →
Bottle of Jack Daniel's Gentleman Jack 70 cl

Gentleman Jack

40% · double filtered
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Bottle of Jack Daniel's Tennessee Honey 70 cl

Tennessee Honey

35% · honey liqueur
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Bottle of Jack Daniel's Tennessee Apple 70 cl

Tennessee Apple

35% · apple liqueur
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Bottle of Jack Daniel's Tennessee Fire 70 cl

Tennessee Fire

35% · cinnamon
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Bottle of Jack Daniel's Bonded 70 cl

Jack Daniel's Bonded

50% · bottled in bond
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Bottle of Jim Beam White Label bourbon 70 cl

Jim Beam

40% · the original
About the brand →
Bottle of Jim Beam Black Extra Aged bourbon 70 cl

Jim Beam Black

43% · extra aged
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Bottle of Jim Beam Double Oak bourbon 70 cl

Jim Beam Double Oak

43% · two barrels
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Bottle of Jim Beam Honey 70 cl

Jim Beam Honey

32.5% · honey
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Bottle of Jim Beam Apple 70 cl

Jim Beam Apple

32.5% · apple
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What is bourbon?

Corn, a new barrel and no other tricks

Bourbon is American whiskey that must meet a handful of strict rules. The grain mix must contain at least 51% corn; the rest is usually rye, sometimes wheat, plus a portion of malted barley that converts the starch. That corn is also why bourbon tastes sweeter and rounder than a Scotch malt. It must contain at least 40% alcohol and be made in the United States.

The second rule does most of the work: bourbon is aged in new, charred American oak barrels. So each barrel is used for bourbon only once and then passed on to Scottish, Irish or Caribbean distilleries. The charring releases vanilla, caramel and coconut in the wood, and the whiskey draws those flavors back out during a few warm Kentucky summers. No coloring or flavoring may be added: all the color and flavor come from the grain and the barrel.

In brief

TypeAmerican whiskey
AlcoholMinimum 40%, usually 40 to 50%
Grain mashAt least 51% corn, plus rye or wheat and malted barley
BarrelsNew, charred oak barrels
FlavorVanilla, caramel, oak and the sweet note of corn
GlassTumbler on the rocks, highball glass for bourbon with cola
What types of bourbon are there?

Four categories you will find on the shelf

The differences lie in the aging, one extra step from Tennessee and whether anything has been added after barreling.

Bottle of Jim Beam White Label bourbon 70 cl

Straight bourbon

usually 40 to 43%

The standard bottle: at least two years in a new charred barrel and with no additions whatsoever. If it is younger than four years, the age must be stated on the label.

Best for: with cola, Whiskey Sour, Mint Julep
Example: Jim Beam →
Bottle of Jack Daniel's Old No. 7 70 cl

Tennessee whiskey

usually 40%

The same rules as bourbon, plus one extra step: the fresh distillate first drips through a thick bed of sugar maple charcoal. This makes it softer and rounder.

Best for: with cola, on the rocks
Example: Jack Daniel's →
Bottle of Jack Daniel's Bonded 70 cl

Bottled in bond

always 50%

An old American quality standard: one distillery, one distilling season, at least four years old and exactly 50% in the bottle. Fuller and more powerful than the standard bottle.

Best for: neat, Old Fashioned, Manhattan
Example: Jack Daniel's Bonded →
Bottle of Jim Beam Honey 70 cl

Honey, apple and cinnamon

usually 32.5 to 35%

No longer whiskey but liqueur: bourbon blended with honey, apple or cinnamon. Sweet, smooth and lower in alcohol, and therefore not sold as bourbon.

Best for: shots, with ginger ale or tonic
Example: Jim Beam Honey →
What else?

Extra-aged bottles such as Jim Beam Black and Double Oak are aged longer or in two barrels, while small batch means that only a limited number of barrels have been blended.

To the brands →
What does bourbon taste like?

Vanilla and caramel, with the sweet note of corn

Nose

Vanilla & caramel

Sweet vanilla, caramel and toasted oak, often with coconut and a hint of cinnamon. The charred barrel is most pronounced here.

Palate

Soft and lightly sweet

Round and full, with caramel, toffee and the sweetness of corn. If there is a lot of rye in the grain bill, it adds a peppery spiciness.

Finish

Warm and woody

A warm finish with oak and spices. The higher the percentage and the longer the aging, the longer that warmth lingers.

Sweet 4/5
Spicy 3/5
Smoky 1/5
Strength 3/5

Flavor profile of a classic straight bourbon at around 40%. A bottled-in-bond or extra-aged bottle scores higher on spice and strength; the honey and apple bottles sit around 5 on sweetness.

How to drink it

Three ways to drink bourbon

Bourbon is made for mixing, but it holds up just as well neat. The difference lies in the glass, the amount of ice and the soft drink you choose.

With cola or ginger ale

50 ml bourbon with 150 ml cola in an ice-filled highball, with a lime wedge. Ginger ale is worth trying: the ginger and vanilla from the barrel enhance each other, while cola mainly adds sweetness.

Glass: highball →

On the rocks

5 cl over one large ice cube in a heavy tumbler. One cube melts more slowly than a handful of cubes, so the whiskey gets colder without becoming watery. Let it sit for a minute before taking the first sip.

Glass: tumbler →

In a Whiskey Sour

Shake 50 ml bourbon, 25 ml lemon juice, 15 ml sugar syrup and a dash of egg white hard with ice, then strain into a chilled glass. Sweet, sour and topped with foam: the easiest way to get to know bourbon.

Whiskey Sour recipe →
From the webshop

The right glass for bourbon

A heavy tumbler for on the rocks and the Old Fashioned, a tall glass for bourbon with cola, and a mixing glass for stirring. These are the glasses we recommend ourselves.

100% breakage-free delivery
Onis Icon Tumbler
For on the rocks

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whisky glass
€ 33,95View
RCR Melodia Whisky Glass
For the Old Fashioned

RCR Melodia Whisky Glass

Set of 6 · 34 cl · cut crystal glass for on the rocks
€ 32,95View
Schott Zwiesel Banquet Long Drink Glass
For mixing with cola or ginger ale

Schott Zwiesel Banquet Long Drink Glass

Set of 6 · 54 cl · weighted base, ideal for muddling
€ 40,50View
Speakeasy Yarai Mixing Glass
For stirring · mixing glass

Speakeasy Yarai Mixing Glass

55 cl · mixing glass for stirred cocktails
€ 28,95View
Frequently asked questions

Everything you still wanted to know about bourbon

Can't find your question here? View our cocktail recipes or get in touch.

To the cocktail recipes →
What exactly is bourbon?
American whiskey made from at least 51% corn and aged in new, charred oak barrels. No colouring or flavouring may be added, and the alcohol content in the bottle must be at least 40%. The combination of corn and freshly charred wood gives bourbon its sweet vanilla and caramel notes.
What percentage of alcohol is in bourbon?
At least 40%, because that is the legal minimum. Most bottles are 40 or 43%; bottled in bond is always exactly 50%. Flavour variants with honey, apple or cinnamon are lower, usually 32.5 to 35%, because they contain liqueur.
What is the difference between bourbon and Tennessee whiskey?
One production step. Tennessee whiskey meets all the requirements for bourbon, but the fresh distillate is first filtered through a thick bed of sugar maple charcoal. That Lincoln County Process makes the whiskey smoother and slightly sweeter. Jack Daniel's uses this process and therefore calls itself Tennessee whiskey, not bourbon.
What does straight bourbon mean?
That the whiskey has spent at least two years in a new charred barrel and that nothing has been added, not even colouring. If a straight bourbon is younger than four years, its age must be stated on the label. If no age is stated, it is therefore at least four years old.
Does bourbon have to come from Kentucky?
No, bourbon can be made anywhere in the United States. You can only use 'Kentucky straight bourbon' on the label if the whiskey was distilled and aged in Kentucky. Most of it does come from there, thanks to the limestone-rich water sources and hot summers that speed up the ageing process.
Is bourbon with honey or apple still bourbon?
No, those are liqueurs. Bottles such as Jim Beam Honey and Jack Daniel's Tennessee Honey are bourbon or Tennessee whiskey blended with honey, apple or cinnamon liqueur, which reduces the alcohol content to 32.5 to 35%. That is why the label says liqueur rather than whiskey. Delicious served ice-cold or with ginger ale, just not in an Old Fashioned.