Light, bitter, or spicy · usually 11 to 25%

Aperitif

From the orange spritz on the terrace to vermouth neat over ice: an aperitif is low in alcohol and bitter or spicy in flavor, and it is intended to whet the appetite. What exactly it is, what families there are, how to drink it, and which glass goes with it.

Light, bitter, or spicyUsually 11 to 25%Do you drink before a mealFrom spritz to Negroni
NIX18 - No 18, no alcohol
Bottle of Aperol 70 cl
11–25%depending on the type
Brands

The best-known aperitif brands

All drink brands →

Two bitters and two wines, and with those four bottles you can make pretty much every classic aperitif cocktail.

Bottle of Aperol 70 cl

Aperol

11% · bitter aperitif

The orange aperitif from Padua, since 1919, with orange, rhubarb, and gentian. At 11%, the lightest of the bunch and made for the spritz.

About Aperol →
Bottle of Campari 70 cl

Campari

25% · bitter aperitif

The bright red bitter from Milan with a secret recipe dating back to 1860. Intensely bitter and robust, making it the star of the Negroni and the Americano.

About Campari →
Bottle of Martini Rosso 75 cl

Martini

14.5% to 18% · vermouth

The vermouth from Turin, since 1863, available in Rosso, Bianco, Extra Dry, and Fiero. Wine with wormwood and herbs, and once opened, a bottle for the refrigerator.

About Martini →
Bottle of Lillet Blanc 75 cl

Lillet

17% · aperitif wine

French aperitif wine from Podensac in Bordeaux with citrus liqueur and quinine. Fresh and honey-sweet, known from the spritz with tonic and the Vesper.

About Lillet →
All brands and flavors

Every aperitif listed by brand

All drink brands →

5 brands and 7 flavors, each with its own page about flavor, cocktails, and the right glass.

Bottle of Aperol 70 cl

Aperol

11% · the original
About the brand →
Bottle of Campari 70 cl

Campari

25% · the original
About the brand →
Bottle of Martini Rosso 75 cl

Martini

15% · the original
About the brand →
Bottle of Martini Bianco 75 cl

Martini Bianco

15% · sweet & white
View →
Bottle of Martini Fiero 75 cl

Martini Fiero

14.5% · blood orange
View →
Bottle of Martini Vibrante alcohol-free 75 cl

Martini Vibrante

alcohol-free · red
View →
Bottle of Lillet Blanc 75 cl

Lillet

17% · the original
About the brand →
Bottle of Lillet Rosé 75 cl

Lillet Rosé

17% · rosé
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Bottle of Lillet Rouge 75 cl

Lillet Rouge

17% · red
View →
Bottle of Noilly Prat Original Dry vermouth 75 cl

Noilly Prat

18% · the original
About the brand →
What is an aperitif?

A light, bitter drink that whets the appetite

An aperitif is not a legal category but a role: it is the drink served before a meal. Certain characteristics come with that role. An aperitif is low in alcohol, usually between 11 and 25%, and it is bitter, spicy, or both. That bitterness does the work: bitter flavors stimulate the salivary glands and make you hungry, while a sweet or heavy drink tends to suppress your appetite. Hence the classics come from Italy and France, where aperitif hour is a regular part of the day.

On the shelf, they fall into two families. The first is bitter aperitif: a liqueur of herbs, roots and peels, of which Aperol at 11% and Campari at 25% are the best known. The second is vermouth, and that is something quite different. Vermouth is flavoured wine: wine to which alcohol, herbs and wormwood have been added, and the wormwood is essential. Martini from Turin and Noilly Prat from Marseillan are the best-known names, with ABVs between 14.5 and 18%. Lillet sits close by as an aperitif wine based on Bordeaux with citrus liqueur and quinine.

That difference determines how you store the bottle. A bitter aperitif is distilled with sugar and will keep perfectly well in the cupboard for years. Vermouth and aperitif wine are wine, and wine oxidises as soon as the bottle is opened. An opened bottle of vermouth should therefore go in the fridge, where it will still taste good for another month or two; if it remains at room temperature, its freshness will fade within a few weeks, and you will immediately taste in your Dry Martini or Americano that the bottle has been open too long.

In brief

TypeBitter liqueur or flavoured wine
AlcoholUsually 11 to 25%
BitterAperol 11%, Campari 25%
VermouthWine with wormwood and herbs, 14.5 to 18%
StorageVermouth refrigerated after opening and drunk quickly
GlassLarge wine glass for the spritz, tumbler for the Negroni
What types of aperitif are there?

Six bottles that carry aperitif hour

The distinction that matters is between a bitter liqueur and a wine. The former is sweet and intensely bitter; the latter is lighter, more herbal and much less shelf-stable.

Bottle of Aperol 70 cl

Bitter aperitif, light

usually 11 to 17.5%

A bittersweet liqueur of orange, rhubarb and gentian, bottled at a low ABV. Sweeter than it looks and made to be mixed with prosecco and sparkling water.

Best for: spritz, with sparkling water
Example: Aperol →
Bottle of Campari 70 cl

Bitter aperitif, strong

usually 25 to 28.5%

The same family, but intensely bitter and with almost twice as much alcohol. Herbs, roots and bitter orange peel, with a sweet core underneath that holds it all together.

Best for: Negroni, Americano
Example: Campari →
Bottle of Martini Rosso 75 cl

Red vermouth

usually 15 to 18%

Flavoured wine with wormwood, herbs and caramel. Sweet, warm and spicy, and the regular partner of gin or whiskey in a Negroni, an Americano or a Manhattan.

Best for: Negroni, Americano, neat over ice
Example: Martini →
Bottle of Martini Bianco 75 cl

White vermouth

usually 15%

White and sweet, with vanilla and flowers instead of caramel. The most popular vermouth in the Netherlands, and almost always drunk with tonic and plenty of ice.

Best for: with tonic, neat over ice
Example: Martini Bianco →
Bottle of Noilly Prat Original Dry vermouth 75 cl

Dry vermouth

usually 18%

The dry, salty counterpart from southern France, with chamomile and nuts. A surprise served neat over ice, but best known as the small half of a Dry Martini.

Best for: Dry Martini, cooking
Example: Noilly Prat →
Bottle of Lillet Blanc 75 cl

Aperitif wine

usually 17%

Not a vermouth, because it contains no wormwood: Lillet is Bordeaux wine with citrus liqueurs and quinine. Fruitier and more floral, with a soft bitterness on the finish.

Best for: with tonic, Vesper Martini
Example: Lillet →
And beyond?

A herbal bitter, a dry sherry or a glass of prosecco also work perfectly well as an aperitif.

To the brands →
What does an aperitif taste like?

Bitterness up front, with herbs and orange

Nose

Orange peel & herbs

Almost always citrus peel, with herbs, roots and a slightly medicinal edge. With vermouth, wine, vanilla and dried flowers are added.

Palate

Sweet start, bitter middle

First sweet, then the bitterness of gentian, wormwood or quinine. The alcohol content is low, so the drink remains light and stimulating rather than warm.

Finish

Dry and short

A dry, short finish that cleanses the palate and makes you long for the next sip. Exactly what an aperitif should do just before a meal.

Sweet 3/5
Bitter 4/5
Herbal 3/5
Strength 2/5

Average profile for the category. Campari scores 5 for bitterness and 3 for strength; a white vermouth scores around 4 for sweetness and around 1 for bitterness.

How to drink it

Three ways to drink an aperitif

An aperitif is drunk cold, early in the evening and in small measures. The glass may be large, but the serving is not: it is about whetting the appetite, not the alcohol.

As a spritz

The recipe on the bottle: 3 parts prosecco, 2 parts aperitif and 1 splash of sparkling water. Fill a large wine glass completely with ice, pour in that order and garnish with a slice of orange. With Campari instead of Aperol, the same spritz becomes much more bitter.

Spritz recipe →

As an Americano or Negroni

For an Americano, pour 3 cl bitter aperitif and 3 cl sweet vermouth into an ice-filled highball glass, top with sparkling water and add a strip of orange peel. Add gin instead of sparkling water and you have a Negroni: equal parts, stirred over one large ice cube.

Americano recipe →

Vermouth neat over ice

5 cl chilled vermouth over two large ice cubes in a tumbler, with a slice of orange. This is how they drink it in Turin, and it is only this way that you truly taste the herbs and wormwood. With dry vermouth, a strip of lemon peel works better.

The right glass →
From the webshop

The right glass for an aperitif

A spritz needs a large glass that can hold a mountain of ice, while a Negroni calls for a heavy tumbler with one large cube. These are the glasses we recommend ourselves.

100% breakage-free delivery
Chef & Sommelier Open Up Wine Glass
For the spritz

Chef & Sommelier Open Up Wine Glass

Set of 6 · 47 cl · large wine glass, also perfect for a spritz
€ 53,95View
Pasabahce Elysia Gin and Tonic Glass
The copa style

Pasabahce Elysia Gin and Tonic Glass

Set of 4 · 50 cl · copa-style glass with an elegant stem
€ 29,95View
L.S.A. Borough Tumbler
For the Negroni

L.S.A. Borough Tumbler

Set of 4 · 30 cl · the all-rounder, also for whisky on the rocks
€ 41,95View
Arcoroc Islande Highball Glass
For the Americano

Arcoroc Islande Highball Glass

Set of 6 · 33 cl · tempered glass, the affordable all-rounder
€ 14,95View
Frequently asked questions

Everything you still wanted to know about aperitifs

Is your question not listed? Browse our cocktail recipes or get in touch.

To the cocktail recipes →
What exactly is an aperitif?
It is the drink you have before a meal to stimulate your appetite. It has a characteristic profile: low in alcohol, usually between 11% and 25%, and bitter or herbal in flavor. That bitterness gets the salivary glands working, while a sweet or heavy drink dampens your appetite.
What percentage of alcohol is in an aperitif?
Usually between 11% and 25%, considerably less than gin or whisky. Aperol is 11%, Lillet 17%, Martini Rosso and Bianco 15%, Noilly Prat 18%, and Campari 25%. Precisely because it is lower in alcohol, you can have one early in the evening without it spoiling your appetite.
What is the difference between Aperol and Campari?
Both are bitter liqueurs from the same parent company, but Aperol is 11% ABV and Campari 25%. Aperol is orange, sweeter, and mainly citrusy from orange; Campari is bright red, intensely bitter, and much stronger. Use Aperol for a spritz and Campari for a Negroni.
What is vermouth and why does it contain wormwood?
Vermouth is flavored wine: wine to which alcohol, herbs, and spices have been added. Wormwood is essential and gives it its characteristic bitter, herbal note; the German word for this plant, Wermut, is even part of the name. Martini and Noilly Prat are the best-known examples.
Should vermouth be refrigerated after opening?
Yes. Vermouth is wine and oxidizes as soon as the bottle is opened, unlike a bitter liqueur that can sit in the cupboard for years. Store an opened bottle in the refrigerator and drink it within a few weeks; after a month or two, the freshness is gone, and you can taste that in your Americano or Dry Martini.
Which glass do you use for an aperitif?
For a spritz, use a large wine glass or a copa, completely filled with ice: lots of ice melts more slowly than a few cubes and keeps the bubbles cold. For a Negroni, use a heavy tumbler with one large ice cube; for an Americano, use a highball glass, and for vermouth neat, a tumbler with an orange slice.